Hey there! I'm Felipe Velzani.

Footwear entrepreneur by day, WordPress contributor by night.

About Me

I'm a Brazilian & Portuguese based in São Paulo. After years of living abroad in Portugal and Canada, I'm now back in my home country.

I have a background in back-end development, with a particular passion for user experience and project management.

Recently, I decided to take a different direction out of tech and became an investor (and now a partner) in Velzani, a footwear brand that combines premium elevator shoes with a modern design.

It's been exciting as a business owner and learning more about the footwear industry, after over 10 years in tech and open source projects.

Felipe Velzani

Current Work

Running the Velzani footwear brand in the United States and Brazil. We specialize in premium elevator shoes that add 2-4 inches of height through innovative design, with over 10,000 pairs sold worldwide.

Managing everything from product development and manufacturing to logistics and customer experience across international markets.

Visit Velzani website

Sponsored by Kinsta, contributing to the WordPress project as part of the Five for the Future program.

Currently working on the Contributor Dashboard project, defining the contribution ladder for new WordPress contributors and creating a dashboard to track their journey.

View WordPress.org Profile

Past Experience

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Ecommerce Specialist

Worked with agencies, developers, and corporate partners specializing in online store solutions as part of the WooCommerce team, delivering exceptional merchant experiences.

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Project Management

Led projects and teams in tech and open source, including as member of the WordPress Plugin Review team. Focused on operational excellence, process optimization, and team coordination.

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Trademark & Privacy

Managed trademark protection and data privacy as DPO in partnership with legal teams. Reviewed partnership requests and prevented brand infringement across global markets and jurisdictions.

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Community & Events

Mentored event organizers and managed global initiatives across multiple countries. Served on incident response teams addressing policy violations to maintain safe and respectful environments.

Find Me